I finally bought a pair of Toms Shoes this weekend.
For the past few summers, I’ve toyed with plunking down the $44, but I could never bring myself to do it.
While I knew that the company was doing good things for kids in developing countries–I’d met and interviewed founder Blake MyCoskie before–I wasn’t convinced that the shoes would wear well.
How much comfort could $44 bring? If one pair was given away for each pair sold, there was no way MyCoskie was creating a high-quality product. At least not if he wanted to make any money.
Well, I was wrong. I’m still not sure TOMS is a very profitable company. In fact, I doubt it is, and I’ve made the case in the past that most socially-conscious retailers will never make much money. But that’s besides the point. Those shoes are comfortable!
I wore them around the city on Saturday and Sunday and there were no blisters, red marks or aching heels involved. They’re more comfortable than my Keds and Converse. What’s more, they make my feet look super slender. And they work with jeans as well as casual dresses.
I bought red. I’m going back next week for navy. And maybe cream, too. Yes, it’s great that an underprivileged kid gets a pair of shoes when I buy a pair. But it’s also great that said shoes feel good, too.