It might be May, but fashion’s diving head first into fall.

Pants and jackets should hit shelves next month, September cover girls are probably being discussed and most houses have started, if not finished, shooting their fall ad campaigns.

Ricardo Tisci cast a co-ed crew for his runway last season, and he’s carried the theme over into Givenchy’s colorful AW10 campaign. He’s cast his transgender fit model Lea T. alongside Mariacarla, Catherine McNeil, and Malgosia Bela in the Mert and Marcus shot campaign.

Karlie Kloss shot Donna Karan last week, and Madonna posed for Dolce & Gabbana in Harlem the day before. Meanwhile, Vanessa Traina’s been shooting Louis Vuitton’s pre-fall campaign in Paris this week. French Vogue‘s Geraldine Saglio’s styling, while Benoit Peverelli shoots. And Steven Meisel’s shooting Daria Stroukus and Angela Lindvall for Prada. The only Victoria’s Secret model to make the cut is Miranda Kerr, the least curvy of the bunch, which makes us wonder, where did all the curvy girls go?

The gaggle of Victoria’s Secret models being flown from Milan’s Prada show to Giles‘ runway to Marc’s Louis Vuitton fountain extravaganza could not have gotten more buzz last season. Miuccia said it’s “womanly collection with sexier models,” and Katie Grand said of Louis Vuitton, “Marc said very early on, ‘I’ve been thinking about tits.’”

So if the designers made ‘womanly’ clothes and purposefully cast the curviest models in years to walk their runways—because they conveyed the designers’ ideal aesthetic—what happened? Why aren’t they in the fall campaigns, too?