Adventures in Copyright
Banana Republic Must Think Their ‘Lorenz’ Necklace is Pretty Clever
By Britt Aboutaleb
Meet Banana Republic‘s ‘Lorenz’ necklace.
It costs $79.50. It has silver chains wrapped with gold mesh and a few rhinestones.
Thoughts of Fenton/Fallon might cross your mind—it’s like a cheaper, flimsier version of the popular mixed medium jewelry—but really this idea’s spread far and wide, right?
The problem is Banana Republic’s named their necklace the Lorenz, as in Dana Lorenz, the beloved jeweler whose fame has skyrocketed thanks to a collaboration with J.Crew and a new(ish) store on the Lower East Side. Sure, most customers probably don’t notice the play on words. But we bet those who do will run the other direction.
Tags: Banan Republic, Dana Lorenz, Fenton/Fallon, J. Crew






The 10 Best YouTube Hair Tutorials
The 10 Best YouTube Makeup Tutorials
Fashion's Most Stylish Guys Give Mark Zuckerberg an (Almost!) Hoodie-Free Makeover for Facebook's IPO
Style and Substance: 10 Ladies Who Have Proven You Can Have Both
10 Beauty Boards You Should Be Following on Pinterest
Yay for watered-down knock-offs!!!
Yay for watered-down knock-offs!!!
i'd say that fashionista should make a DIY for this………………. and save us 79 bucks
Hmmmm looks more like Tom Binns-Subversive-fenton- watered down. Fenton is not original!!!!
well, BR is actually claiming Fenton is original and the idea-maker of this style- considering they named it after the designer. So whether or not we think Fenton is original or not, they just gave Ms. Lorenz the glory for it.
this doesn't even look like a fenton necklace- they basically just stole her name for the buzz obvi. it looks more like subversive. it's too messy to be fenton i think.
But not the money!
@Lauren. exactly! If someone wanted to use my name they would need to PAY!!!! $$$$$. not fair.
@ maria – i totally agree! we can make that necklace for like $10!