BERLIN-The stand-alone stores of Acne, Wood Wood, Filippa K and WeSC in Berlin are only one indicator that Scandinavian fashion is wildly popular over here. But there are even more shops centered around Scandinavian design cropping up.
The best example? Nico & Sasha. The boutique opened its doors in Berlin’s Charlottenburg neighborhood at the end of October 2009, and putting emphasis on northern European brands like Tiger of Sweden, Gestuz, Hope or Whyred. And founders Marianne Margarethe Weber and Carolin Taurer are about to introduce four-year-old Danish brand Just Female.
While the roots of Nico & Sasha’s stock have certainly rubbed off on the store’s interior design–it feels a bit like a Swedish country house, with vintage coffee tables, scented candles, a blue and white print upholstered couch and matching chairs–the space’s previous tenants–gallerists–have been an inspiration too. Following in their footsteps, Weber and Taurer have now set up their first art exhibit, showing the works of Berlin-based photographer Anika Büssemeier.
Like the down-to-earth identity of Nico & Sasha’s Scandinavian brands, Büssemeier’s photos are equally realistic, with a strong documentary angle. “In her work, she really reports on a moment,” says Weber, “and that’s what we’re aiming to do with our clothes too.” Hence, the stock includes super-wearable pieces like loosely fitted Whyred sweaters, Suit’s red wool cardigans and navy hooded raincoats, Hope’s sleeveless trench dresses and a series of simple button-down shirts like Tiger of Sweden’s white ones, Q1’s striped versions and Margaret Howell’s plaid numbers.
“In the same way these clothes are very classic, my photography is traditional too,” explains Büssemeier. Her exhibit’s theme, however, is far from usual. It mixes night shots of Berlin’s urban landscape with Coney Island beach impressions.
Anika Büssemeier at Nico & Sasha, 31 Schlüterstraße, 10629 Berlin, Germany, Mon-Sat, 11am-8pm, on view until the end of summer.