Louis Vuitton has its Core Values campaign, Gucci's sent its artisans on a world tour, and Hermes always evokes a sense of history---all of which have proven a financial success this year.
So it's about time Chanel countered.
Starting next Saturday, May 8th, New York's 57th street store will be devoted to the history of the quilted bag.
They're calling it an exhibition, "The Secrets of the Chanel Handbag," and it'll aim to show customers the bag making process, both of each individual bag and of the bags over time.
The most appealing part, however, may be the display of Chanel bags from the house's archives, paired with more recent samples. They should really break out some vintage Chanel tweeds and make a proper exhibition out of it.