Cameron Silver, the retail genius behind haute-vintage store Decades and haute-consignment shop Decades 2, is going modern–and affordable–with a new line of denim. Decades Denim will launch with 16 styles this fall, priced at $99, $109 and $119.
Of course, the price tag sounds nice. But we’re more excited to see Silver’s vision translated into an original garment. He’s got great taste, and these jeans might just be the answer to looking current–yet sophisticated–in denim.
One caveat: The business of denim is notoriously tough.
While it’s easy to make a quick profit, it’s also easy for things to go awry. Think about it: Very few denim designers stay with the company they’ve founded for very long. (See Earnest Sewn, Seven for All Mankind, and Diesel for examples.)
But Silver isn’t just a designer. He’s a businessman. So we think the collection has plenty of lasting potential.