Unfortunately, the change wasn’t for the good. The site is set to close down in the near future, according to sources. (Currently, there’s an announcement on the homepage that says: “FASHIONAIR is going through some changes. We will be back just as soon as we can.”)
Created by Net-a-Porter alum Sojin Lee, the project was an entertainment site for fashion people, featuring films, videos, and user-generated content.
While we were awfully fond of the site’s Seven Days of Style series–where an industry insider would show off her wardrobe for seven days–we also found the it pretty difficult to navigate.
And there’s no doubting it took quite a bit of money to get Fashionair off the ground. So maybe 19 is simply cutting its losses while it can.
On the bright side, we wouldn’t be surprised if Lee found another partner for a relaunch. She’s a true talent with interesting things to say.