Kate Hudson‘s the last starlet we’d peg for a beauty campaign—fresh faced is probably the first thing that comes to mind when looking at her.

She’s the ultimate California girl with natural (perfect) blonde hair, blue eyes, shiny skin, and maybe a swipe of lip gloss.

We guess that’s why she chose Almay, “Almay is known for its fresh, effortless approach to beauty,” she said in a statement.

She’ll do all of the usual work: commercials, print ads and online campaigns, as well as participate in philanthropic initiatives spearheaded by the company (which is owned by Revlon).

But really it’s a massive win for Almay, whose current face Elaine Irwin Mellencamp (as in John) targets a completely different, and much older market. No one talks about Almay, but everyone talks about Kate Hudson.