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Loud Logo Bags Make a Quiet Comeback

Wednesday, May 5, 2010 / 1:00 PM

The last two issues of Vogue Paris have been filled with initials.

Carine splayed her pages with LVs, GGs, Fs, and Cs on handbags, weekenders and trunks.

I’ve never owned a logo bag–save for my mini Liz Claiborne, gifted at age 5–but lately…I don’t know…that Céline bag….

Be forewarned: Logo bags are back.

In the office, I’ve been obsessing over Kate’s vintage navy Gucci with a red and green grosgrain stripe. Britt, the queen of simplicity, even admitted to coveting that vintage Gucci monogram.

I’ve always had a soft spot for Louis Vuitton’s weekender, which Gwyneth used to carry around in the ’90s, back when logo bags were more than kosher–they were a requisite.

But in general, logos still feel like they belong to a fast, in-your-face crowd of which I don’t belong. And yet the small Céline boston bag, which rings in at $770, and comes in navy, tan or burgundy canvas, keeps calling my name. Britt thinks–and I must concur–that the reason I’m so taken with the bag, other than the fact it was approved by Phoebe, is because it’s so much cheaper than Céline’s all-leather satchel. I must subconsciously think it’s a bargain.

Regardless, I do think that, with all this minimalist fashion, logos may yet again have a place in our accessories wardrobe. Will you pony up for a monogram?


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Comments [18]

I recently bought a Louis Vuitton Monogram Speedy. I used to be strongly anti-logo, but after spending a few months in Paris, I changed my mind. There are so many chic looking women with perfectly worn in Louis Vuitton bags that I couldn't resist.

I'm not a fan of logo bags. Had a Chanel for a couple of months, but I hated carrying it around so I sold it.

I live in Dubai,owning a logo bag is a must!! Its not only about the logo, it is also about the size of the bag, like having a chanel bag is not enough, it has to be huge…

Is it the logo that's making a comeback or is it the graphic design that is synonymous with the brand? I don't think the LV bags will make a comeback because the actual logo design is dated but the Celine bag totally displays this 70's/helvetica/design repetition that seems to be the trend – not the obnoxiousness of the logo itself.

Love this post – cemented this trend in my head because I had been thinking about it!

Have you seen the (potentially) very gorgeous new option for personalizing Vuitton keepalls? My day dreams of that weekender are getting uncontrollable, too bad the personalization drives the price up further.

No. Not then, not now, not ever.

I recently broke my old MCM bag out, I love that it is print without being an actual logo. I would never carry an allover printed GG or LV logo because I always see them on young girls and they look like fakes (even though they are prob not) and that dissociation makes them seem less luxe.

I have a real LV Speedy and EVERYONE thinks its fake. I love it to death but I hate carrying it because of the way people look at me when I carry it. I dont mind all over logos though they do get annoying when I see someone in head to toe Coach, LV or Gucci – and thats usually when its fake.

For the woman with personal achievement and style, a big logo bag detracts from her image.

A fine vintage watch is a strong statement, and commands power.
Like a Bentley, no one asks if a vintage Girard Perregaux watch is a fake.

Slim unadorned bag are the better choice. Big logo bags are terribly cute.

Not a fan of the logo, but I love that Speedy, so I got the Speedy in Epi Leather. I'll admit it though, I coveted that Gucci logo too…

i ♥ logo bags but more for everyday use. i prefer understated slim or sometimes eye catching clutches for going out. (i hate to see ladies carrying huge logo bags on a night out) but, i do love throwing everything in my LV Artsy during the day. it was my splurge for the year.

(http://www.theaccessorydrawer.blogspot.com)

This is more about marketing than reality. Any kind of overt showiness pretty much brands people as incredibly gauche and superficial. There is a huge cultural shift happening, a new spirit of independence in fashion and ideas. Signature bags are fine, but it is hardly an organic occurrence.

I think it depends on the logo (the brand). Gucci and LV have been so horribly overplayed that I might not ever want to wear them conspicuously. Celine, on the other hand, is still rather understated.

When I was in my late 20's my mom had given me her vintage gucci, it had the green and red on it too. She had given it to me beause she knew I had always wanted it, I even told her when I was about 7 years old, that I wanted it when she died, along with her gold pearl dimond earings, and also her dimond tennis bracelet. Most mothers would go crazy if their 7 year old daughter said that, but she said “Sure and how about my Faragomo shoes too?” Lucky me she is still alive and I own the bag and her Louis Vuitton leather address book too!!!

People with taste buy Hermes.

yes..indeed hermes is better! we all love LV but….we don't wanna show of in a vulgar way…and no! I am not sayn that LV is vulgar….just to many logos…are:)

visit…
http://www.iscariotteh.wordpress.com

this parse is looking very nice & official.its looking very nice & cute i like its design.brown color is looking very formal you can take it office & travel purpose.its square shape is looking nice & cute.printed lather is looking very attractive.