Not to be melodramatic, but I was wearing my favorite red Lyell dress when I heard yesterday’s news that the New York-based label is shutting down.
Designer Emma Fletcher says that “after seven years and with a lease that is running out, I have decided to say goodbye for now. Lyell is my heart and soul…. However, it is time now to take break.”
This isn’t the first label I’ve loved that’s gone away.
Mayle is another, but Lyell holds a special place in my heart. A good friend bought me that red dress for my 24th birthday nearly four years ago, and since then I’ve acquired several other pieces, from a burgundy puffed sleeve chiffon frock to a polka dotted blouse. While my style is decided more boyish these days, I still pull out those pieces now and again. I just feel good wearing them.
But despite my affection, I’m not shocked Lyell is done. While the Fletcher’s line for Urban Outfitters–Fletcher by Lyell–is undoubtedly successful, it can’t supplement the costs accumulated from creating a ready-to-wear collection each season.
What’s more, Fletcher–much like her friend Jane Mayle–doesn’t prescribe to idea that a collection needs to change dramatically year after year. Fletcher would do the same dress in different colorways season after season. And while her core customer might appreciate that, buyers demand newness.
Who knows what Fletcher’s planning to do next, but let’s hope that it brings as much beauty to our lives as Lyell brought to mine.