Prada’s looking riper and riper for acquisition. Or at least a spin around the stock market.
The Italian fashion house–which deflected rumors earlier this year that it might be bought by luxury conglomerate Richemont–saw sales increase by 36% during the first quarter of 2010 to $452.7 million.
The company is attributing current successes to its focus on its own boutiques–and away from the business of wholesale, which is still a weak spot in retail. Sales increased by a whopping 62% in Asia, 33% here in the US, and an impressive 18% in Europe, Prada’s most mature market.
A sharper sales strategy is surely the main reason why Prada is doing so well, but we can’t help but think it also has something to do with these shoes. And these pants. And these sunglasses. And Victoria Traina.
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I was in Prada SoHo this weekend and it feels like a much different store. The staff was amazing and overly friendly. I ended up leaving with a dress and falling in love with another. Perhaps this change in attitude is part of the reason for the sales increase.
Those chandaliers remind me, somehow, of a strange cross-breeding between Marni and Etro. Idk why…they just do.
Good point!
yeah, seriously, not a prada collection goes by when its arguably one of the best, if not the best, of the season. Miuccia IS GOD. the end. as far as I'm concerned.
Oddly, on a related note, MiuMiu did not ship any print satin pumps/shoes to its Beverly Hills boutique. However, I did see the chandeliers at either SFA or NM in BH and caressed them lovingly (and bought the cat MiuMius via NM). I think Tavi is responsible for the success of MiuMiu and Prada :).
AAAACCCKKK I want those cat shoes so badly. I'm perishing with jealousy.