The Marc Jacobs Cocaine Flap: Non-Story of the Day or Evidence of His Uber-Celebrity?

Even Marc Jacobs' jury duty stint in a skirt didn't spark this much interest. As you've probably read--whether in the NY Post or on one of the many s
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Even Marc Jacobs' jury duty stint in a skirt didn't spark this much interest. As you've probably read--whether in the NY Post or on one of the many s
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Even Marc Jacobs' jury duty stint in a skirt didn't spark this much interest.

As you've probably read--whether in the NY Post or on one of the many sites that picked up the news thereafter--a package of cocaine was delivered to the Marc Jacobs store today.

But perhaps more surprising than the event itself is all the attention it has attracted.

While details of the event are fascinating--an MJ shop girl was sent cocaine, which she thought might be anthrax, only to be questioned sternly by the police after reporting the incident--what's even more compelling is the number of publications so quick to pick it up. Of course we expect shopping and style blogs like RackedNY and Stylelist to respond, but...Vanity Fair? We'd understand if it was actually anthrax, but it wasn't, and the employee involved is presumed innocent.

Apparently, Jacobs is a much bigger celebrity than we ever imagined. Possibly on par with Halston in the 1970s. Googling "Marc Jacobs store cocaine" conjures 46,900 results, while searching the same thing under Google News registers 8 stories thus far. And this makes 9, not to mention the blogs not picked up by search engine's news site.

Do you think such a story would have garnered as much attention if it was in, say, Stella McCartney's store?