A photo leaked today from Lady Gaga‘s Steven Klein directed music video for Alejandro.

We had great expectations for the video, but recycling a theme from a magazine editorial was not one of them.

There are boys with jet black bowl cuts, a dominant female figure, and a brooding, inscrutable mood.

Even stranger is the rumor that Lara Stone will appear in the Alejandro video, meaning that Steven recreated the shoot right down to the model.

Don’t get us wrong, we love Mr. Klein and we thought the W editorial was awesome, but why repeat a concept?

We can’t imagine that Lady Gaga would want to be associated with something old, either. Her love of newness and shock value do not make her seem like one to rely on an existing idea.

There will definitely be more themes in the video, so we’ll wait until its release to make any final judgments. We wouldn’t be opposed to a Steven Klein’s Greatest Hits theme at all; we just didn’t think Lady Gaga would be the one to do it.

Though Telephone was a Tarantino right down to the Pussy Wagon. Maybe Gaga’s new mantra is celebrating the artistic vision of others?


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Comments [5]

I'm hoping that it's more of a continuation of his previous concept rather than a recreation. There are so many editorials that beg for a sequel or a closer examination, and I'm excited to see what Klein has going on here.

As far as “why repeat a concept?” goes, that's what drafting is in creative writing, or adaptation is from book to film, for example. Seeing one vision recreated in two different mediums always excites me.

cause its gaga and its a video….DUH

lol at the mention of Pussy Wagon

totally not to be a dick but you guys did actually suggest that steven recycle a W mag concept – the Tom Ford edit from a few years back. Which was the best idea ever! If i'm gonna sit through a gaga vid i don't wanna watch her dressed like kate moss pretending to be courtney love doing her best impression of heidi montag in a world without mirrors. i wanna watch a video where she waxes guys asses and tapes threesomes involving garret neff and computer-generated garret neff clones. But instead I get bowl cuts? LAME.

I'm with ladyray: I hope it's a continuation and not a recreation; and are there even “new” ideas anymore? Isn't that what this whole postmodern period is about?

This was also arguably the best editorial of the year (though, not the most novel of concepts).