Pascal-Emmanuel Gobry is a startup advisor and writer based in Paris. He really, really likes luxury and fashion. And sorry ladies, he’s married. You can follow him on Twitter though, at @pegobry.

From an economic perspective, luxury is a sector as fraught with peril as it is with reward. The rewards are immense: The best luxury brands are able to command premium prices and show astounding net margins and return on investment–i.e. they make tons and tons of cash for their owners. But the risk is also immense, because success–or failure–is based on that elusive, irrational, unpredictable, intangible asset: the brand.

Investing in a brand is often sort of like picnicking in April: everything will be sunny for a while, but an inexplicable and sudden downpour will ruin everything.

But like the wonder that is a perfect spring picnic, the allure of a luxury brand’s success will still draw investors despite the perils.

The following is a list of eleven luxury brands that I would love to invest in if I had the chance to create my own mini-LVMH.