Shop it to Me, the site that sends you daily email updates of sales on clothing matching your size and brand preferences, knows a lot about its members. Each person is required to enter an address and a list of designers they’d like to be updated on.
Luckily for us, Shop it to Me‘s decided to release some of this data, which offers interesting insight into what kinds of designers people covet in different cities of the country.
They’ve broken it down by zip code for New York, Los Angeles, San Francisco and Chicago.
Zip 10025: Banana Republic, Nine West
This Upper West Side neighborhood, around Columbia University, prefers affordable brands.
Zip 10025: Theory, Jimmy Choo
Upper East Siders like the prim and proper look.
Zip 10027: Victoria Secret
Central Harlem is on the hunt for great lingerie.
Zip 10003: Free People, Chloe, Vince
East Villagers could care less about price point–it just has to look good.
Zip 10012: Tory Burch
Our neighborhood–SoHo/Nolita–loves Tory. There must be a lot of residents who summer in the Hamptons.
Zip 90077: Prada, Gucci and Dolce & Gabbana
It’s no surprise that those who reside in Bel Air prefer designer duds.
Zip 90210: Juicy Couture
Oh, we get it now! So that‘s where people still buy Juicy Couture–Beverly Hills!
Zip 90027: Steve Madden
In Hollywood, shoppers prefer affordable, mass labels.
Zips 94109 and 94118: Citizens of Humanity, Kate Spade and Diane Von Furstenberg
The tony neighborhoods of Haight and Pacific Heights prefer classic, mid-priced brands.
Zips 60610 or 60657: Ugg
Chicago shoppers on the Gold Coast and Wrigleyville are practical about their footwear.
We have to say, these results pretty much feed into each city’s stereotype. Do you think Shop it to Me is spot on, or off track?