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90210 is Juicy, SoHo Votes Tory, and Chitown Loves Ugg: Favorite Fashion Brands By Zip Code
By Lauren Sherman
Shop it to Me, the site that sends you daily email updates of sales on clothing matching your size and brand preferences, knows a lot about its members. Each person is required to enter an address and a list of designers they’d like to be updated on.
Luckily for us, Shop it to Me‘s decided to release some of this data, which offers interesting insight into what kinds of designers people covet in different cities of the country.
They’ve broken it down by zip code for New York, Los Angeles, San Francisco and Chicago.
New York
Zip 10025: Banana Republic, Nine West
This Upper West Side neighborhood, around Columbia University, prefers affordable brands.
Zip 10025: Theory, Jimmy Choo
Upper East Siders like the prim and proper look.
Zip 10027: Victoria Secret
Central Harlem is on the hunt for great lingerie.
Zip 10003: Free People, Chloe, Vince
East Villagers could care less about price point–it just has to look good.
Zip 10012: Tory Burch
Our neighborhood–SoHo/Nolita–loves Tory. There must be a lot of residents who summer in the Hamptons.
Los Angeles
Zip 90077: Prada, Gucci and Dolce & Gabbana
It’s no surprise that those who reside in Bel Air prefer designer duds.
Zip 90210: Juicy Couture
Oh, we get it now! So that‘s where people still buy Juicy Couture–Beverly Hills!
Zip 90027: Steve Madden
In Hollywood, shoppers prefer affordable, mass labels.
San Francisco
Zips 94109 and 94118: Citizens of Humanity, Kate Spade and Diane Von Furstenberg
The tony neighborhoods of Haight and Pacific Heights prefer classic, mid-priced brands.
Chicago
Zips 60610 or 60657: Ugg
Chicago shoppers on the Gold Coast and Wrigleyville are practical about their footwear.
We have to say, these results pretty much feed into each city’s stereotype. Do you think Shop it to Me is spot on, or off track?
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Your comment about Juicy made me laugh LOL Seriously – who buys that stuff?
Interesting. Wow, is it true that Juicy Couture is DEAD?
Gasps,
crystal @ http://watermoolen.xanga.com/
DVF in San Francisco makes perfect sense–her wrap dresses are ideal for the West coast business casual teach and software industries in and around the city; they wear well, clean easily, never wrinkle, and look fresh from a 6am meeting to a 10pm dinner project.
Columbia University is actually mostly 10027, although it's close by 10025 too.
Most shoppers in 90210 district/Rodeo Drive of Beverly Hills are tourists.
And I'm sure lots of students actually live in 10025.
This is online data–they base it on the zip codes where the shoppers live, not the brick and mortar stores they shop at.
great info. where did you get this? i'd love to see more zip codes.
ditto rosemary- it's ridiculously interesting, so it's a great idea for them to release a few each week. nice work shop it to me.
Here it is:
http://blog.shopittome.com/2010/05/05/shop-it-t…
Probably! That would make sense! Although all undergraduate students usually live on campus, and thus they would be 10027 (the official zipcode). 10025 would be professors, graduate students, and the few (upperclassmen) undergraduates who opt out of the 4-year housing guarantee. That would make sense since the older members of the school community would opt for Banana Republic and Nine West.
(Just saying since I'm a professor there and I have a daughter who is undergrad; the data is very interesting to me albeit slightly surprising to me).
This is really interesting. Though you know, as much as Juicy Couture get bashed, they have some decent pieces at times…
10027 is actually all Columbia property