Versace Wins $20 Million in Counterfeit Lawsuit

Seven years after Italian fashion label Versace filed a counterfeit suit against Los Angeles-based manufacturing company Tres Hermanos Inc. and its ow
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Seven years after Italian fashion label Versace filed a counterfeit suit against Los Angeles-based manufacturing company Tres Hermanos Inc. and its ow
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Seven years after Italian fashion label Versace filed a counterfeit suit against Los Angeles-based manufacturing company Tres Hermanos Inc. and its owner, Monir Awada, the luxury brand has prevailed.

Awada was ordered to pay the brand $20 million in damages for selling fake Versace t-shirts and other items like jeans and sweatshirts to at least 72 stores in the Los Angeles area.

While Versace probably won't ever see most of this money--simply because it's unlikely Awada has that much to take--the ruling is another positive step for brands on an anti-counterfeiting crusade.

As Gian Giacomo Ferraris, Versace's CEO, said in a a statement: "We have won a historic judgment...whose effects will benefit all the luxury Italian brands."