Seven years after Italian fashion label Versace filed a counterfeit suit against Los Angeles-based manufacturing company Tres Hermanos Inc. and its owner, Monir Awada, the luxury brand has prevailed.
Awada was ordered to pay the brand $20 million in damages for selling fake Versace t-shirts and other items like jeans and sweatshirts to at least 72 stores in the Los Angeles area.
While Versace probably won’t ever see most of this money–simply because it’s unlikely Awada has that much to take–the ruling is another positive step for brands on an anti-counterfeiting crusade.
As Gian Giacomo Ferraris, Versace’s CEO, said in a a statement: “We have won a historic judgment…whose effects will benefit all the luxury Italian brands.”


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