Warner Bros. Rescinds Its Offer to Let TRESemmé Host a Screening of Sex and the City 2

There are about a gazillion screenings of Sex and the City 2 happening in New York right now. We're attending two next week: One hosted by Coty and an
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There are about a gazillion screenings of Sex and the City 2 happening in New York right now. We're attending two next week: One hosted by Coty and an
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There are about a gazillion screenings of Sex and the City 2 happening in New York right now. We're attending two next week: One hosted by Coty and another by HP.

But not everyone's thrilled with the multitude of sneak previews. In fact, it seems that the space for screenings has gotten a bit too crowded for film distributor Warner Bros' taste.

Yesterday, we received a call from a TRESemmé rep canceling the mass market haircare brand's May 26 screening of the film.

"Warner Bros. has rescinded their offer to let us screen Sex and the City 2," she said.

We don't know much more than that, but we do know that it's a bit too late for Warner Bros. to try and reduce the astounding number of marketing events/products/campaigns surrounding the premiere.