How Cheap Monday is Conquering the World With Bondage, Affordable Denim & Customization (Not Necessarily in That Order)

During the last weeks of April, Cheap Monday went on a grand European tour that involved bleach, ropes and kinky gear. Under the theme of "Bondage C
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During the last weeks of April, Cheap Monday went on a grand European tour that involved bleach, ropes and kinky gear. Under the theme of "Bondage C
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During the last weeks of April, Cheap Monday went on a grand European tour that involved bleach, ropes and kinky gear.

Under the theme of "Bondage Construction," the brand invaded a total of thirteen Weekday and Cheap Monday stores in Paris, Stockholm and many places in between. They covered their boutiques in plastic film and vinyl, for an S&M-meets-science-camp feeling, and threw a party in each store to show off a special preview of their limited edition jeans customized with straps, hooks and bleach.

“The price is the same as always, but every pair is customized by hand in our office.” said Örjan Andersson, founder of the Swedish brand. “And it also involves a great party for everyone!”

The celebration's both in honor of the Swedish brand's 6th birthday, and it also provides a much needed make-over to the once-epic skulled denim. Are people sick of tight jeans? Andersson doesn’t seem to think so. He believes tight jeans have a permanent place in fashion, “You can still see the skinny pants on the catwalk even from the trendiest designers so I don’t think the world has moved on from skinny jeans yet,” he said. “Cheap Monday will have a bright future working with the long trends as well as with the shorter trends that fits the brand.”

His comments also serve as a gentle reminder that the brand now offers full-blown lines of clothes designed by Ann-Sophie Back. “We are offering other fits in the collections than the skinny ones, and we have a full scale menswear and womenswear collection as well as spectacles and sunglasses”, explained Andersson.

Sorry to sound pessimistic Örjan, but with the current economic climate, and devoted clothes designers such as Luella being unable to keep afloat, do you honestly think Cheap Monday has a future in fashion?

“Yes”, said Örjan without a shadow of doubt. We'll wait and see.