We applauded Donna Karan for showing off her stylish black leather fanny pack at a Parsons event earlier this spring.

But the Schitbag? We’re not so sure it’s something we can get behind. Here’s a smidgen of the press release:

“Schitbag” IS THE NEW STATUS PURSE
Hands-Free Designer Belt Bag Fascinates Hollywood

Los Angeles, CA (May 12, 2010) — The Original Schitbag, launching now for the Fall season, moves the concept of a waist or hip purse into the 21st century with a unique, high-fashion design that enhances any outfit. For the first time, a hands-free, shoulder-free belt bag is sophisticated as well as practical, providing the sensuous elegance women have always wanted in a waist bag. Meticulously crafted in rich shades of velvety, optimum-quality suede, the Schitbag contours to the body and hides flaws with its sleek lines.

My one, and only, question: Why, dear why, did they call it the SCHITBAG?

Sure, fanny packs might be on the comeback, but did they really have to call this thing the Schitbag? I don’t care how it’s actually pronounced (assuming it’s skit-bag), it sounds like shitbag. And that, dear readers, is the worst marketing decision ever made.

But I’ve still gotta ask: Would you wear one?