Blow by Blow, a new play about the life of fashion icon Isabella Blow, will premiere at the 11th Annual Midtown International Theatre Festival next month.

The play is unrelated to the Blow film, which is being produced by John Galliano. But much like the movie, the stage presentation will depict her life and death.

Playwright Jean Bergantini Grillo spent the last three years crafting the script. Accomplished director Jen Forcino is at the production’s helm, and she’s brought on costume designer Susan Voelker to create the garments. (Voelker plans on re-imagining some of Blow’s famous Philip Treacy hats for the stage.)

We’ve got a feeling Voelker’s going to be under more scrutiny than Grillo or Forcino in this circumstance. Blow was, after all, best known for her wardrobe.

Performances are set for Wednesday, July 21, at 6 pm; Saturday, July 24, at 7 pm; and Sunday, July 25, at 1 pm, at the Jewel Box Theatre, 130 W. 29th Street. Tickets, price at just $15 ($12 for students and seniors) are available at www.midtownfestival.org or 866-811-4111.