At the Future Denim Award Competition, Simplicity Is Key

PARIS--Yesterday, blue jean royalty gathered in a retro industrial space--La Halle Freyssinet--to elect tomorrow’s denim visionary. In the context of the two day-event Denim by Première Vision (the 6th edition of the denim-dedicated event by trendforecasting guru Première Vision), Adriano Goldschmied and chums examined the creations of six Central St. Martins final year students. Each of the almost-graduates had to create a full denim outfit, which best summed up their vision of the material’s future.
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PARIS--Yesterday, blue jean royalty gathered in a retro industrial space--La Halle Freyssinet--to elect tomorrow’s denim visionary. In the context of the two day-event Denim by Première Vision (the 6th edition of the denim-dedicated event by trendforecasting guru Première Vision), Adriano Goldschmied and chums examined the creations of six Central St. Martins final year students. Each of the almost-graduates had to create a full denim outfit, which best summed up their vision of the material’s future.
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PARIS--Yesterday, blue jean royalty gathered in a retro industrial space--La Halle Freyssinet--to elect tomorrow’s denim visionary.

In the context of the two-day Denim by Première Vision (the 6th edition of the denim-dedicated event by trendforecasting guru Première Vision), Adriano Goldschmied and chums examined the creations of six Central St. Martins final year students.

Each of the almost-graduates had to create a full denim outfit, which best summed up their vision of the material’s future.

They were given four months to make the silhouettes happen, from design to final production--all of this under the supervision of Rad Rags director and denim specialist Umberto Brochetto, who coached them throughout the conception and production of the outfits.

During the event, pieces were put on a pedestal (well, a vintage roundabout to be precise), that slowly spun, with each outfit set up on a mannequin.

Competing looks included a kimono-inspired, yet classically tailored jacket and trousers by Philip Patterson; a long, black Berber-like shirt, with cream pants and intricately designed pockets by Gabriella Massey; a one seam, harem-pants bottom and simple cut jacket, complete with a denim gas mask; paint-splatted overalls by Nicholas Smith; an oversized outfit buy Yunjoo Choo; and bold, flaming colors by Dominic Tsai.

The jury--composed of Sir Goldschmied bien sûr, directors from Levi’s and Pepe Jeans, and director of fashion for Première Vision, Pascaline Willhelm--furiously debated. Rumor had it Philip might get it.

Yet the prize was given to Gabriella Massey, whose outfit stood out because of its surprisingly intricate detailing, fluid uni-gender style and bold color contrasts.

Goldschmied told Fashionista that “Denim is an incredibly flexible material, which is why people still wear it today. It can be re-adapted to pretty much any outfit. We have yet to find a fabric that is as resistant and versatile. Basically, anyone can wear it in one way or another.”

One thing remains: When dealing with denim, simplicity is key.

**All photos by Bianca Argimon.