Branding at Its Best: Eleven Special Items to Obsess Over

The printed tote. The logo tee. These are items that many luxury brands create to keep the public going gaga over their pricier goods. Creating trinkets, tees, totes, and more helps keep brands in the public eye; more people can afford a Marc Jacobs key ring than a collection dress. That said, a lot of luxury brands' special items still sell at a high price (see Chanel's bike), and exist to give a greater meaning to the term "lifestyle brand." Either way, there are tons of special items created by our favorite designers that we regularly obsess over and attempt to pool our funds to buy. Click through to see the best of what we think constitutes the "fashionable life."
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The printed tote. The logo tee. These are items that many luxury brands create to keep the public going gaga over their pricier goods. Creating trinkets, tees, totes, and more helps keep brands in the public eye; more people can afford a Marc Jacobs key ring than a collection dress. That said, a lot of luxury brands' special items still sell at a high price (see Chanel's bike), and exist to give a greater meaning to the term "lifestyle brand." Either way, there are tons of special items created by our favorite designers that we regularly obsess over and attempt to pool our funds to buy. Click through to see the best of what we think constitutes the "fashionable life."
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The printed tote. The logo tee. These are items that many luxury brands create to keep the public going gaga over their pricier goods. Creating trinkets, tees, totes, and more helps keep brands in the public eye; more people can afford a Marc Jacobs key ring than a collection dress.

That said, a lot of luxury brands' special items still sell at a high price (see Chanel's bike), and exist to give a greater meaning to the term "lifestyle brand."

Either way, there are tons of special items created by our favorite designers that we regularly obsess over and attempt to pool our funds to buy. Click through to see the best of what we think constitutes the "fashionable life."

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Marc Jacobs

If there was an emperor of branding, it would be Marc Jacobs. I'm pretty sure you could survive comfortably in life using only Marc Jacobs products. Shown here is a tiny portion of the hoards of goods that fill the shelves in his Stuff by Marc Jacobs store on Bleeker St, ensuring a wrap-around line most days of the summer. At least Marc has some humor about it though; one fanny pack reads "Marc Jackass."

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Lanvin

Alber and co. regularly put out special items to keep the public obsessing over Lanvin. Banking on Alber's signature doodles, Lanvin created stamps for its 125th anniversary, and are currently selling pencils at Bergdorf Goodman. Lanvin's Batman tee is available at Colette as part of a collaboration with DC comics.

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Louis Vuitton

Still riding the Takashi Murakami wave, Vuitton's beach towel is bright and cute for the shore. That is, if you have an extra $890.

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Prada

Miuccia has a divine love of crossing the lines between fashion, art, and commodity, so it's natural that Prada produces a ton of special items. From the crystal phone charm, like a mini chandelier shoe (which they totally should make), to the BYO bags in classic Prada prints, Prada's special items are some of the best in the business. And we'll cheers our Prada tea to that.

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Rodarte

Even the artsy girls at Rodarte can't keep their hands out of making special, more commercial items. Their "Radarte" tees speak the truth, and we'd bet their pencil case is a nod to sometime muse Tavi. There's also their new tees for the 50th anniversary of Jean-Luc Godard's Breathless.

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Gareth Pugh

Punky Brit Gareth Pugh created these awesome cases for Macbooks and iPhones in collaboration with fellow Apple lovers Incase, AnOther Magazine, and Colette. They were sold at Opening Ceremony, but unfortunately only the laptop case remains in stock.

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Chanel

Chanel obviously makes bundles of specialty goods that are often too pricey for the majority of the population, but for summer we've got our eye on this quilted Chanel bike. Not only is it très chic, but it goes great with a membership to Transportation Alternatives, a foundation that advocates bike riding in NYC. And bike riding is our favorite summer hobby, after shopping for expensive bikes, of course.

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Yves Saint Laurent

YSL runs the gamut in terms of specialty items. From the staple canvas tote, to the obscure power adaptor, YSL has something for your every need, ensuring you're always living in style.

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Bape

Now Kanye and I can bond over our love of all things Bape. That's why these Bape products are perfect for anyone who wants a little touch of cool in her daily life, but doesn't want to spend hundreds on hoodies or sneakers. (Truth: I own Bape sneakers and they're awesome.)

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Emilio Pucci

This Pucci octopus keyring is absolutely adorable. It's a sure attention getter--everyone loves cute animal merchandise.

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Jeremy Scott

Safe, sexy, and stylish, these Jeremy Scott condoms are a necessary accessory for all boys and girls. They're sure to make bedtime a lot more lively.