We’re not surprised by either choice. Both companies have made eco-consciousness a pillar of their branding strategies. And maybe most importantly, their products actually work.
An interesting takeaway: No fashion brands or apparel retailers topped the list. While “natural” beauty products have been de rigueur for a couple of decades, eco-friendly clothing only caught on over the last five years or so. Many apparel manufacturers claim it’s nearly impossible to create sustainable clothing at a rock bottom price, which means very few big brands are full-on eco-friendly.
Do you believe designers and retailers need to think harder about creating eco-friendly clothes? Or are they doing the best that they can?