Finding Your Ideal Creative Director Is Tough, So We Offer Some Suggestions

Finding a new creative director for a brand is a painstaking process. Not only do you want someone whose aesthetic lines up with the brand's image, but there's contracts, availability, and a ton of paperwork before a collection sets foot on the runway. In this process, sometimes bad decisions are made. Like Alessandra Falchinetti at Gucci or Marco Zanini at Halston, short lived, unprofitable directorships are plenty in the fashion industry. Not every decision puts a Giles at Ungaro, nor is every rumor about a Pugh at Mugler.
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Finding a new creative director for a brand is a painstaking process. Not only do you want someone whose aesthetic lines up with the brand's image, but there's contracts, availability, and a ton of paperwork before a collection sets foot on the runway. In this process, sometimes bad decisions are made. Like Alessandra Falchinetti at Gucci or Marco Zanini at Halston, short lived, unprofitable directorships are plenty in the fashion industry. Not every decision puts a Giles at Ungaro, nor is every rumor about a Pugh at Mugler.
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Finding a new creative director for a brand is a painstaking process. Not only do you want someone whose aesthetic lines up with the brand's image, but there's contracts, availability, and a ton of paperwork before a collection sets foot on the runway.

In this process, sometimes bad decisions are made. Like Alessandra Falchinetti at Gucci or Marco Zanini at Halston, short lived, unprofitable directorships are plenty in the fashion industry. Not every decision puts a Giles at Ungaro, nor is every rumor about a Pugh at Mugler.

To save everyone some trouble, we've compiled a go to guide, pairing designers with brands that may be in need of a new CD soon.

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Hermes & Tom Ford

Hermes booted Jean Paul Gaultier for ex-Lacoste CD Christophe Lemaire, signaling the brand's turn towards a more commercial, ready-to-wear approach. Should they have stuck with luxury, we can't think of anyone more qualified to hold the reins at Hermes than Tom Ford. Hermes is the world's premiere luxury brand, so who better than the world's biggest luxury-phile, Tom Ford, to lead it? We can only imagine the awe-inspiring clothes and accessories that would result.

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Maison Martin Margiela & Alexis Mabille or Viktor & Rolf

Legendary mystery man, Martin Margiela, stepped out at his label anytime from 2002-2009. In his absence his creative team has been working together to produce the collections after Raf Simons and Haider Ackermann reportedly turned down the job. We'd trust MMM in the hands of either Alexis Mabille or Viktor & Rolf. Mabille's most recent couture collection was pure MMM, and Viktor & Rolf embody a similar aesthetic to the MMM label. Either way, MMM is ready to evolve and needs a strong-willed CD to take it to the extremes of yore.

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Escada & Roland Mouret

Escada fell off the runway in 2009 after filing for insolvency. The label still exists, but without any runway, meaning that they're missing out on the fashion week fun. To boost their image and get them back on the editorial map, we suggest Roland Mouret, a Frenchman with an eye for tailoring and a fan following including Victoria Beckham. We feel that Roland is the man to breathe life back into Escada.

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Comme des Garçons & Hussein Chalayan

Hussein Chalayan was the It Designer of 2007. His electro-glo dresses and transformer outfits were the talk of the town, and he seemed destined for longevity. His innovation didn't last, however; by 2009 coverage of his label had all but disappeared. For someone with such an eye on progress and creativity, we think Mr. Chalayan is perfect as a member of the Comme des Garçons family, alongside leader Rei Kawakubo, Tao Kurihara and Junya Watanabe.