Finding a new creative director for a brand is a painstaking process. Not only do you want someone whose aesthetic lines up with the brand’s image, but there’s contracts, availability, and a ton of paperwork before a collection sets foot on the runway.
In this process, sometimes bad decisions are made. Like Alessandra Falchinetti at Gucci or Marco Zanini at Halston, short lived, unprofitable directorships are plenty in the fashion industry. Not every decision puts a Giles at Ungaro, nor is every rumor about a Pugh at Mugler.
To save everyone some trouble, we’ve compiled a go to guide, pairing designers with brands that may be in need of a new CD soon.

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