What gives? Well, a lot of actual couture clients don’t attend the runway shows for security reasons, which means it is truly–more than another other presentation–frivolous. Couture shows are for clients and press–very few buyers attend since you can’t actually buy anything for a store. The team at Givenchy believes private appoints will make the whole thing even more exclusive.
Of course, one would assume that it would also help the house to reduce costs. However, Tisci and Pierre-Yves Roussel, CEO of LVMH‘s fashion division (which Givenchy is a part of), said that it’s not about saving money. Tisci claims the presentation, which will include live models, mannequins, as well as a look book featuring Lara Stone and shot by Willy Vanderperre, will cost the firm 35% more than a runway show.
Whether or not that’s actually true remains unknown. While producing a fancy look book is sure to cost the house a fortune, the actual presentation costs should be significantly lower.
Givenchy is one of 15 official members of the Chambre Syndicale de la Haute Couture, the Paris organization that decides who actually produces haute couture. (Other members include Jean Paul Gaultier and Anne Valerie Hash.)
The runway isn’t the only thing Tisci plans on subtracting from the presentation. This season, he’s refraining from using black. Won’t Anna be pleased.