First off, happy 10th birthday to Net-a-Porter!
In honor of entering double digits, the famed internet retailer announced today that it would launch Mr. Porter, a site dedicated to men's clothing, in January 2011.
"We have a ready-made customer base for our men’s business," said Net-a-Porter founder Natalie Massenet of the new venture. "100% of Net-a-Porter customers have a man in their lives in some capacity and 59% of them are married or living with their partners."
(We doubt all of Massenet's customers would agree with that 100% figure, but we digress....)
Launch partners include Burberry, Ralph Lauren, Lanvin, and John Lobb, which is owned by Hermes.
While the site has been in the works for some time, there's no doubting that the big injection of cash bestowed upon the company by new owners Richemont--as well as the success of already-established sites like GILT MAN--helped to speed it along.