Because the prints are fresh, unique and everything is created in Africa, save for some of the beading, which is done in India.
And while designers Max Osterweis and Erin Beatty have used vintage Kenyan prints in the past, these patterns are new. Which means that while they are still inspired by Africa, they also have a very futuristic appeal. For girls who are still getting used to the idea of wearing prints, these are oddly comforting. So it’s not surprising to me that preppy types like Michelle Williams love the collection. I’d wear every piece.