This morning I sat in on a beauty brunch at Revlon’s New York headquarters, discussing new products for SS10. There were the Revlon mainstays of mascara, lip stain, and a special collection by Gucci Westman (which is gorgeous), but also a line of scented nail polishes.

I can’t help but think that there’s a lot wrong with this idea. Firstly, nail polish fumes are toxic, and while Revlon’s polish is marketed to be smelled when dry, inevitably people are going to sniff it in the bottle, as many women did this morning. Encouraging people to intently smell toxic fumes is a bad idea on every count.

But let’s get on to the actual smell. On one hand, the scent lasts for five days, making it a perma-perfume, which would save you a ton of money on Chanel No. 5. But it also comes in scents like Grape Icy, Ocean Breeze, and Beach, which we don’t think anyone has wanted to smell like since Kramer.

The colors range from shimmery acid green (very Shrek for OPI) to a feminine pink and a shocking red that are perfect for daily wear. So we ask, would you rock Revlon’s scented polish or are you sticking to regular scentless polishes this summer?

Update:
While we still think that inhaling nail polish fumes isn’t such a good idea, Revlon would like us to make it clear that the company’s nail polishes are NOT toxic. Here’s the statement:

Revlon nail enamels have a long history of safe use. They have been marketed and sold for more than 70 years without issue. Since 1992 all Revlon nail enamels have been free of DBP, toluene, and formaldehyde. The solvents used in nail enamels are safe for their intended use. Although not directed to do so, an individual briefly sniffing a nail enamel would not be exposed to a solvent concentration that would cause any concern for human health. The exposure would be consistent with what one normally experiences when using these products. Additionally , the fragrances used in Revlon’s new scented nail enamels have been carefully reviewed for safety and comply with all global standards required for fragrance.


Comments [22]

Innovative, I suppose, but unnecessary in my opinion.

how strong is the smell?it would be gross if it got into your food while you were cooking or something!

any new technology i am always very wary of, especially in cosmetics, medicines and cleaning products. just like the wonderful dispersants we have added into the gulf, don't believe the hype.

I think it is a creative idea, but it might make choosing a nail color that even more complicated. What if i love the color, but hate the scent? Also I like to switch my scents, and might get sick of having the same one for five days. Cool idea, but Revlon should probably just leave nail polish as nail polish!

the colors look cool, the scent on the other hand…can get tired after a few hours of wearing/smelling it

I have Grape Icy, the color is lovely, but I was very put off by the smell. Thankfully it doesn't last anywhere near days.

^ Ooops, typo, I mean 5 days. ^

Those colors look nice, but since I am no longer 7-years-old, I no longer want scented nail polish.

toes only I think. plus? I'd have to say “smell my finger” to anyone who came near me if I wore it on my hands

i agree with what everyone's been saying: great idea and nice color palette but how about if the smell isn't exactly something you want to be smelling all day? http://www.economicalfashionista.blogspot.com

No way, will not ever go there. I'm one of those people who want unscented lotion or soap so that it wouldn't disagree with my perfume.

I've never used it before, but would like to. And i think the “idea” of scented nail polishis innovative, and cool.

I've had scented nail polish before. Not from Revlon though. It's an okay idea, but you do end up sniffing the bottle instinctively like a teen trying to find a new cool drug. I'd try it if the colours were nice, but other than that normal polishes don't bother me either.

So the scent last longer than the actual polish? LOL

I bought grape. I would have bought other colors but they were sold out. It only smells faintly fruity when dry and the color is really pretty; like juicy fruit colors. I love it.

revlons nice. the color.. but im not sure bout that

hmmm….kinda'wierd actually….visit http://www.iscariotteh.wordpress.com

good point everyone but wouldn't you rather smell fragrance than the nail polish smell? besides if you dont like it you dont have to buy it. revlon should make limited stock just to see hwo it sells. i agree smell is very particular and sensitive to some people. but it think it a good invention.

Not a new idea. I used to buy scented nail polish from The Limited Too all the time back when its name was still “The Limited Too”.

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