Yesterday, I was welcomed into the world of Sonia Rykiel.
The French designer’s Resort collection was set up in a massive space on the 8th floor Milk Studios, primarily for buying appointments (but a few editors stopped by as well.)
Why such a grand stage? Well, for one, there’s a lot to show. Not only does Rykiel do a resort collection, but also shoes, accessories, scarves, basics, and a diffusion line. The range of product is pretty incredible.
What’s more, the label is focusing a better part of its selling efforts on the American market, as we wrote on Monday.
Clients were running around, having models try on dresses, taking pictures of the product, eating lunch, and going over orders. Luckily, Michelle from the press office took quite a bit of time to show me the goods, answer my questions, and even asked one of the models to try on a signature dress for me.
What did I learn? Well, that Rykiel does a lot more than sweaters. And that those non-knits are just as desirable. Why we don’t see more girls wearing these frilly frocks confuses me. They’re quintessentially French, flattering, sweet, and sexy all at the same time. I was particularly besotted with the dotty wrap dress, the dusty rose dress with sheer black sleeves, and the gorgeous pale pink jumpsuit that looked more like a suit.
Rykiel’s clothes are both inherently flattering and comfortable. The team makes a real effort to create clothes women will feel good in, such as a crepe blazer with knit sleeves, or a loose silk dress adorned with a signature print. Rykiel’s been in business for more than 30 years, and there’s a reason why: These clothes don’t date.
Will more Americans fall under the spell of Sonia? I sure have, if that’s any indication.