Nerds all around New York began lining up at the Apple store on Prince Street in SoHo sometime last night in anticipation for this morning’s iPhone4 drop.

Perhaps being a bit naïve, I figured that since I had a reservation, I could stroll up early this morning and get right in line only to wait maybe 30 minutes max. Not the case. I got to the scene around 8am and the line was already wrapped 3 blocks–around the corner of Prince, up Greene, across Houston, and halfway back down Mercer.

At this point I figured I had no chance at scoring my phone before it was time for work so I threw in the towel… but not before turning lemons into lemonade and snapping some street style photos of those braver and more patient than me willing to wait in line.