The comparison was inevitable. When Madonna’s 13-old-daughter starts blogging about fashion, it’s hard not to look to Tavi, the OG tween fashion blogging phenom.
Even Tavi knew it when she posted on Jezebel today, “I don’t like critiquing other fashion blogs because they’re usually personal style diaries about what the writer likes and wears and there’s no point in saying someone’s taste is wrong, and in this case especially, my doing so would just make people compare us to one another.”
Too late. We’re doing it anyway. But in a nice way, promise Tavi. And Lourdes has only written one post, so we’re aware that we’re limited in our means for comparison.
Tavi started blogging over two years ago (on March 31st, 2008 to be precise), so it makes more sense to look at her first posts next to Lourdes, aka “Lola,” Leon’s first post.
Tavi was just 12 when she started out. Lourdes is 13. They have both have a thing for John Hughes movies (Tavi mentions watching 16 Candles three times in three days, Lourdes has a still from Pretty in Pink in her “Things I Love” collage). They both write in conversational, over-excitable tween speak which means excess punctuation, a heavy hand on the caps lock key, capitalization, creative re-spellings, and tween slang.
“I am totally obsessivo about ’80s shorts… You know the kind that makes your butt look kinda big, with a grunge-looking shirt tucked in. It’s kinda nerdy but I love it,” writes Lola. “And the ’80s are another huge obsession of mine, which is totally amazingly awesome because Material Girl…HELLO!”
And in one of Tavi’s early posts about Marianne Faithful as her style icon she writes, “Marianne Faithfull, why can’t I get no SATISFACTION??? (Haha, get it? That was Tavi’s play-on-words. RS fans UNITE!)”
They’ve also both got the personal style blogger self-photo pose down pat.
But that’s pretty much where the similarities stop. Lourdes is the daughter of MADONNA (look I’m heavy handed with the caps lock too!) and she’s blogging to shill for her mom’s new “Material Girl” line for Macy’s. Her first post, which went up yesterday, is pretty hard to access because the site keeps crashing do to the rush of traffic, and she’s already received close to 500 comments. It’s fun to read because you get a sense that she really speaks like she writes, but it’s more fun to picture Madonna as a mom forbidding her daughter to dye her hair until she turns 14. Tavi’s been at it for over two years, and while the “precocious 12-year-old fashion blogger” thing was a novelty and good for attention in the beginning, she’s got longevity and designers like her because she’s clever and funny and, well, generally seems to know her shit.
Warning: If you’ve got some time to kill, going back through the Tavi archives is a black hole. It’s fascinating to watch her style evolve, and watch her photos go from snap shots of her friends in her school play to shots of Rodarte’s last collection from the front row.