You might remember a few months ago when we received correspondence from Ann Taylor LOFT, offering the chance to win a $500 gift card if we blogged about an event within 24-hours of its occurrence.
Ann Taylor apologized for the kerfuffle and made peace with the FTC. But it looks like some retailers didn’t learn from LOFT’s mistake.
A fellow blogger sent us this strange email from someone claiming to represent a very prominent fashion e-commerce site:
I just received a new opportunity with REALLY GREAT E-COMMERCE SITE and wanted to see if you’re interested. We have a $100 instant gift card that we’d love to offer one of your readers.
This time, the assignment is to post about one of their designers (you can pick from Marc Jacobs, Alexander Wang, Juicy Couture, Alice and Olivia, or Elizabeth and James) and include four specific links to REALLY GREAT E-COMMERCE SITE.
Branding Brand recently took over all blogger relationship management for REALLY GREAT E-COMMERCE SITE, and we will be coordinating numerous efforts moving forward for our top bloggers. If you’re interested, I would love to work with you on this.
Let me know!
$100 REALLY GREAT E-COMMERCE SITE GIFT CARD GIVEAWAY
• Allow us to provide baseline copy and images. (We supply the html, but feel free to personalize it–this just makes it easy to meet all of REALLY GREAT E-COMMERCE SITE’s exact link requirements.)
• Include the words “REALLY GREAT E-COMMERCE SITE” and your designer’s name in the title of the post.
• Let the giveaway run for at least 10 days.
• Give the $100 gift card to a commenter of your choice.
• No affiliate codes. (If you’re part of REALLY GREAT E-COMMERCE SITE’s affiliate program, you can’t get credit for this post.)
• No Pennsylvania bloggers. (International is fine. REALLY GREAT E-COMMERCE SITE offers free worldwide delivery in three days or less!)
To be clear: We get approached to run giveaways all the time–and we do run them occasionally–but we never use copy provided by the retailer. If we do use copy from a retailer, that means it’s an advertisement and marked as such.
There are plenty of great brands willing to offer reader giveaways with way fewer strings attached.
The weirdest part of this whole thing? That fact that bloggers based in Pennsylvania are not allowed to participate. We’re assuming that this has to do with the state’s specific laws.