What Kind of Sunblock Do the Half-Naked Hollister Boys on Broadway Wear? We Found Out. Your Summer Sunblock Guide.

Love 'em or hate 'em, if you're passing through SoHo, the spectacle of the Hollister greeters on Broadway is hard to miss. They wear neon board shorts, sunblock on their noses, flip flops, and, well, that's about it. So when we were thinking about what kind of sunblock to invest in for the summer, we figured the sunblock the boys of Hollister use was a good place to start. They stand outside in the glaring sun for six hour shifts, so whatever they're slathering on their precious noses better be good. And if white zinc--the Hollister sunblock of choice--isn't your thing (and we're betting it isn't), we consulted Angelique Serrano, Beauty Editor at Allure, for the best sunscreens. Click through for our guide to avoiding the burn this summer.
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Leah Chernikoff
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Love 'em or hate 'em, if you're passing through SoHo, the spectacle of the Hollister greeters on Broadway is hard to miss. They wear neon board shorts, sunblock on their noses, flip flops, and, well, that's about it. So when we were thinking about what kind of sunblock to invest in for the summer, we figured the sunblock the boys of Hollister use was a good place to start. They stand outside in the glaring sun for six hour shifts, so whatever they're slathering on their precious noses better be good. And if white zinc--the Hollister sunblock of choice--isn't your thing (and we're betting it isn't), we consulted Angelique Serrano, Beauty Editor at Allure, for the best sunscreens. Click through for our guide to avoiding the burn this summer.
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Love 'em or hate 'em, if you're passing through SoHo, the spectacle of the Hollister greeters on Broadway is hard to miss. They wear neon board shorts, sunblock on their noses, flip flops, and, well, that's about it.

So when we were thinking about what kind of sunblock to invest in for the summer, we figured the sunblock the boys of Hollister use was a good place to start. They stand outside in the glaring sun for six hour shifts, so whatever they're slathering on their precious noses better be good.

And if white zinc--the Hollister sunblock of choice--isn't your thing (and we're betting it isn't), we consulted Angelique Serrano, Beauty Editor at

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Zinka Colored Nosecoat, $5.99 Zinka.com

The Hollister sunblock. Usually seen only on life guards and pro volley ball players, the model/greeters at Hollister wear Zinka Colored Nosecoat in white. The brand promises it provides a "Total Block" against UVA/UVB rays since the color stays put on your skin and reflects the rays.

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Clinique Super City Block Oil-Free Face Protector SPF 40, $17.50

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Aveeno Positively Ageless With EnviroBlock Lotion SPF 70, $12

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Dermalogica Solar Defense Wipes SPF 15, $22

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Coppertone Water Babies Lotion SPF 50, $10.99 Coppertone.com

You can't go wrong with a classic. Coppertone Water Babies sunscreen protects a baby's skin, and at 50 SPF it will do the same for yours. Plus their logo is just so adorable.