Hopefully Alice doesn't fall down any rabbit holes

Temperley London’s sister line, ALICE by Temperley, is one of the latest fashion brands to take over New York’s favorite weekend getaway. The affordable line has a boutique in East Hampton, where they will kick off the Where’s ALICE bike tour this weekend.

When we first heard about this bike tour, we were a bit worried it would involve us biking around in 90 degree heat. Thankfully, the bikes will only be ridden by various “guest riders”–girls in ALICE by Temperley looks, handing us frozen treats from People’s Pops and collecting raffle entries for a $1000 ALICE wardrobe. Phew.

Wondering how you’ll find the bike?

To take advantage of this cute idea, you’ll need, in addition to a place to stay in the Hamptons, a twitter account. @who_is_alice will tweet the official location of their bike riding girls every Friday. Even better, if you spot the bike and tweetpic it, you’ll receive a 10% discount and a free gift (while supplies last) at the East Hampton boutique.

The bike will be rolling through East Hampton, Southampton and Montauk every weekend until Labor Day, when the raffle winner will be announced.

If anyone wants to offer up their Hamptons pad one of these weekends so we can frolic and eat popsicles together, hit us up.