Ferragamo’s Bruce Weber-shot fall campaign hits today, and I have to say, I kind of love it. Mostly because it’s really absurd. And well, I love Ferragamo. Especially the “old lady shoes.”
Despite some hiccups at the Fall 2010 show–a few of the fabrics looked, well musty–Ferragamo finally seems to have found its footing in women’s ready-to-wear, and these fantastic photos are proof.
But I do have one delicate bone to pick.
Apparently these images, the fall collection, and the new–more trendy–footwear line My Ferragamo are an attempt to freshen up the Ferragamo brand for a younger audience.
I don’t think that they succeed, nor do I want them to. I like Salvatore Ferragamo because it’s the best in old lady-chic.
I’ve got a couple pairs of those vintage bow flats, with the square little heel and gold charms. I bet spokesmodel Dree Hemingway does, too. Why? Because they look great. And they are great. They don’t need to be modernized or updated. The Vara pump, to me, is as classic as a Chanel ballet flat.
So instead of trying to be something it’s not, Ferragamo should embrace what it is. Soon enough, everyone will be pining for Vara pumps all over again.