Cynthia Rowley is really getting her name out there. Hot on the heels of her collection for Roxy and her line of bridesmaid dresses, Rowley is launching yet another collaboration. For Pampers. Really.

The mother of two has designed a line of printed diapers to be sold at Target starting mid July. Rowley believes parents want more choice when it comes to wrapping up their babies’ bums, and given Huggies recent launch of the “Jeans Diaper,” she might be onto something.

“It’s the first piece of clothing your baby will ever wear, and it should be special,” Rowley told Luxist.

The collection includes 11 pastel styles for boys and girls in madras, stripes, and ruffles. Would you put your baby in designer diapers?