Surf and skate brand RVCA seems to have ended its collaboration with model-turned-stylist Erin Wasson, according to sources close to the matter.
The contract has ended–whether there will be one more collection, or none at all, we’ve yet to be able to confirm.
Last week, RVCA–which bigger skate/surf brands (like Quiksilver) have been trying to acquire for years–was bought for an undisclosed amount by Billabong.
We doubt that has anything to do with the end of the collaboration, though. While Wasson’s first few collections were well-received, the Fall 2010 runway show got bad reviews from several publications, including ours.
Right now, the Spring 2010 collection is deeply discounted on Opening Ceremony‘s e-commerce site. (OC was the first retailer to pick up the label.) We’re guessing that all means sales for Fall 2010 weren’t as plentiful as the brand may have hoped.
As of late, Wasson has been heavily promoting her Low Luv jewelry line, but not the RVCA collection. We’ve contacted the public relations firm repping Erin Wasson x RVCA, but we’ve yet to hear back from them. We’ll keep updating this space as we learn more.
UPDATE: Here is a statement from Quiksilver, which, while we’ve heard otherwise, adamant that it has never, ever been interested in acquiring RVCA: “Quiksilver Inc., while an admirer of RVCA, hasn’t been interested in acquiring the label due to our direct competitor brands DC Shoes and Quiksilver Womens.”
Tags: Erin Wasson x RVCA






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Billabong is buying everybody right now. The first three threads are acquisitions by Billabong, including the RVCA news.
http://business.transworld.net/wp-content/theme…
*Quiksilver
“OC was the first retailer to pick up” Wasson X RVCA because they rep it.
So? What's that have to do with the fact that it's doing poorly.
Good riddance. Clearly her homeless inspirations didn't get her too far.
I'm no fan but I'm gonna say this stuff was too expensive for what it was to begin with and the cuts aren't that great which I assume isn't exactly EW 's fault either since I doubt she does the patterns. The less expensive stuff is still regular priced.
there are 547 things on sale at opening ceremony.
I don't think Wasson's taste fit the typical RVCA girls customer and she was too pricey. She should have done a collaboration with Opening Ceremony herself…like Chloe.