Grant Krajecki’s diffusion line for Urban Outfitters, Grey Antics, has proven so successful that the Los Angeles-based designer is offering it at more retailers this fall, including Neiman Marcus and Bloomingdale’s.

The popularity of Grey Antics makes sense: Krajecki‘s pieces are super-casual, yet super-special at the same time. It’s difficult to balance the two, but he does it well.

In fact, I know this from experience. I picked up one of the sundresses at Urban this past weekend, subsequently becoming the belle of the barbecue. (Seriously, I got loads of compliments!)

Click through for a sneak peek at Grey Antics’ fall collection.