It was only a matter of time.
Katy Perry will launch her first fragrance, called Purr, in November at Nordstrom and nordstrom.com, WWD is reporting.
The fragrance was inspired by a Catwoman costume Perry wears on stage. Fittingly, the bottle is kitty-shaped. And despite Perry’s penchant for the tooth-achingly saccharine, Purr won’t smell like candy or Hello Kitty’s garden (whatever that smells like). It has “top notes of peach nectar, forbidden apple and green bamboo; a heart of jasmine blossom, pink freesia and Bulgarian rose, and a drydown of vanilla orchid, white amber, creamy sandalwood and musk,” according to WWD, and will sell for $45 for a 3.4 oz. cat bottle.
This is not to say that Perry’s turned anti-cute. Her upcoming album, “Teenage Dreams,” will be scented. Perry describes the disc as smelling like “My Little Pony,” which is not surprising since she kind of dresses like the toy. WWD also reports that future launches “could include Perry’s favorite fruit motifs,” and she told the paper that she’s “very inspired by the Japanese world and all things completely cute…[s]o if there are little dancing strawberries, I will be happy. Peppermint is cute; cotton candy is adorable.”
Coming off the success of her hit-single “California Gurls” and considering Perry’s upcoming nuptials to Russell Brand, the forthcoming release of her newest album, and her stand-out style, it’s the perfect time for the 25-year-old pop star to cash in on her own fragrance.
“She will be riding the wave of her wedding with Russell Brand and the fragrance release will be synergistic,” says Jo Piazza, who writes about the economics of celebrity for AOL’s Popeater. “Sales will benefit because of increased Perry publicity with the wedding, and nothing gives a celeb more publicity than a wedding, except for a baby and you can bet that is in the cards. Likewise a fragrance helps to extend her brand into new markets.”