We fought our way up the (intentionally) graffiti-ed stairs at The Standard last night to stop by Ferragamo’s launch party for their new fragrance, Attimo. It was the first official fête at the Standard’s new rooftop hot-spot, Le Bain, and the AstroTurf roof was packed with models and socialites.
The model of the evening was Dree Hemingway, the face of Ferragamo’s new scent. She looked stunning in a shimmering metallic floor-length gown from Ferragamo’s Fall 2010 collection, accented with gold Gaia Repossi jewelry.
Ferragamo’s got a loyal following with a more mature crowd, so they’re hoping Hemingway’s “it-girl” status will rope in a younger clientele.
“I mean, the fact that I like to wear is a good sign, right?” she told us. “It’s just easy to throw on.”
So how does it smell? We’ll let Hemingway give you her take: “I think it’s like a bouquet of white roses,” she said.
Sounds good. We’re no scent connoisseurs, but Attimo smells floral and light and posh to us.
But the most absurdly compelling feature of the party was the recreation of the ad campaign by way of an inflatable circular bed smack in the middle of the roof top. Two models in various states of undress lay in the bed, and party goers were encouraged to jump in with them. We watched hostess Chiara Clemente and Vladimir Restoin Roitfeld test out the mattress. And, no, we did not jump in bed with the models.