New Online Magazine The Wild Launches

As editorial jobs rapidly move online, those on the production and creative side of things--the photographers, stylists, shoot coordinators--have been slower to transition. Why? Well, words look the same on a computer and a page; images do not. But slickly-produced, web-only magazines like Contributing Editor are trying to prove that high-concept editorials can be just be just as compelling online as they are on paper. Contributing Editor--launched in September 2008 by former magazine editor Matthew Edelstein and creative director Ryan Schmidt--certainly paved the way for newer renditions of the new medium, like DIS, and even more recently The Wild, which launched on Friday. The Wild is the brainchild of Brooklyn-based photographer Giovanna Badilla and friends.
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As editorial jobs rapidly move online, those on the production and creative side of things--the photographers, stylists, shoot coordinators--have been slower to transition. Why? Well, words look the same on a computer and a page; images do not. But slickly-produced, web-only magazines like Contributing Editor are trying to prove that high-concept editorials can be just be just as compelling online as they are on paper. Contributing Editor--launched in September 2008 by former magazine editor Matthew Edelstein and creative director Ryan Schmidt--certainly paved the way for newer renditions of the new medium, like DIS, and even more recently The Wild, which launched on Friday. The Wild is the brainchild of Brooklyn-based photographer Giovanna Badilla and friends.
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As editorial jobs rapidly move online, those on the production and creative side of things--the photographers, stylists, shoot coordinators--have been slower to transition.

Why? Well, words look the same on a computer and a page; images do not.

But slickly-produced, web-only magazines like Contributing Editor are trying to prove that high-concept editorials can be just be just as compelling online as they are on paper.

Contributing Editor--launched in September 2008 by former magazine editor Matthew Edelstein and creative director Ryan Schmidt--certainly paved the way for newer renditions of the new medium, like DIS, and even more recently The Wild, which launched on Friday.

The Wild is the brainchild of Brooklyn-based photographer Giovanna Badilla and friends. Other contributors include illustrator Cecilia Carlstedt, art director Jeremy Hu, creative director Susanna Widlund, and illustrator Sarah Singh.

The magazine content will be updated quarterly, but of course there's a blog to keep you occupied in between issues. Right now, we're particularly enjoying the Neil Gilks-illustrated "Empty Boy Stare," a portfolio of pensive expressions. "Threads of Empowerment," a feature on Brooklyn design team A Peace Treaty, is also a must-read.

Good luck to Badilla and The Wild staff! We're rooting for you!