We've got to admit--we looovve personality tests. Say the words "Myers-Briggs" and you'll have our full-on attention for hours upon hours. So this new "Shopper Personality" survey, released by market research firm WSL Strategic Retail, is right up our alley.
The company has come up with five shopping "personalities," and while the survey is supposed to provide insight into consumer psychology, it's also pretty damn funny. The five possible categories are:
If you're household income is around $60,000 and you're living pay to pay, and you're pretty angry about your situation, then you're a Miserable Mona. Favorite spots? Dollar General and Big Lots. Don't even ask about online shopping.
At the other hand of the spectrum, Shop-a-Lot Sue is also strapped for cash, but she loves to shop. She still shops at discount stores, but she enjoys it. No bitterness here.
For those who would rather save than spend--all five of you--direct yourself to the I’ll Pass Patty section of the room. With an annual household income of $90,000, Patty has money to blow, but she's careful with it. We wish we could say the same thing.
Bubble Barbie likes to spend, spend, spend--and not think about the consequences. Sounds like us!
The final personality--Chic Chic Charlotte--can afford to spend (her annual household income is around $101,000) and she likes to. You'll find her shopping everywhere from TJ Maxx to Barneys.
Which personality are you? No, you're not allowed to choose based on the absurdity of the moniker.