We’ve got to admit–we looovve personality tests. Say the words “Myers-Briggs” and you’ll have our full-on attention for hours upon hours. So this new “Shopper Personality” survey, released by market research firm WSL Strategic Retail, is right up our alley.
The company has come up with five shopping “personalities,” and while the survey is supposed to provide insight into consumer psychology, it’s also pretty damn funny. The five possible categories are:
If you’re household income is around $60,000 and you’re living pay to pay, and you’re pretty angry about your situation, then you’re a Miserable Mona. Favorite spots? Dollar General and Big Lots. Don’t even ask about online shopping.
At the other hand of the spectrum, Shop-a-Lot Sue is also strapped for cash, but she loves to shop. She still shops at discount stores, but she enjoys it. No bitterness here.
For those who would rather save than spend–all five of you–direct yourself to the I’ll Pass Patty section of the room. With an annual household income of $90,000, Patty has money to blow, but she’s careful with it. We wish we could say the same thing.
Bubble Barbie likes to spend, spend, spend–and not think about the consequences. Sounds like us!
The final personality–Chic Chic Charlotte–can afford to spend (her annual household income is around $101,000) and she likes to. You’ll find her shopping everywhere from TJ Maxx to Barneys.
Which personality are you? No, you’re not allowed to choose based on the absurdity of the moniker.
Tags: WSL Strategic Retail






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i'm totally bubble barbie. ugh.
I would consider myself rich if I were making 60k…SIGH. I'm a Shopalot Sue with Chic Charlotte ambitions.
Chic Chic Charlotte — at least until I'm out of school and my parents don't pay my rent anymore. god damn.
Amusing but senseless. It tells you that there are people who like to save on a high income, people who like to spend on a high income, people who like to spend no matter what their income, and people who live within their means happily and unhappily on a low income. Isn't this kind of random?
household income usually means two incomes, so it's more like 30 grand a year!
I'd say I'm 75% I'll-Pass-Patty and 25% Bubble Barbie.
So that makes me I'll Pass Bubble Patty?
Can I make fun of the names now?
Part Chic Chic Charlotte but sometimes I try to be I'll Pass Patty. I'm about 50/50. I love Barneys!
Once I get my financial house in order I'll respond to this essentially worthless survey.
Good point, I forgot everyone is married in market research land. :)
I'm kinda Bubble Barbie.
i'm bubble barbie :D