About a week ago, I received a package in the mail from Gap, stuffed with two of the brand’s new t-shirts. The “Perfect T” collection, which launched July 1, includes tri-blend knits, micro modal tanks, and a soft, relaxed burnout fabric. Most styles are just $19.50.

Of course it’s nice to receive a gift, but more than that, I was intrigued by the feel of the shirts. They felt, well, expensive.

Which leads me to my point. Thank you, The Row. Thank you, James Perse. But above all, thank you, Michael Stars–the original “I can’t believe these t-shirts are that expensive” brand–for raising the quality bar in the t-shirt category.

Now, don’t misunderstand my gratitude. I would never, ever spend more than $50 on a tee. (Yes, I know that’s still kind of expensive, but if it’s a silk blend I can excuse it.) But I am glad that these brands exist. Why? Because it pushes less pricey labels to create better product at a lower price. Do you remember what t-shirts used to feel like? They were thick, took years to soften, and often became a funny shape after a wash or two.

Why the change? Consider a brand like James Perse.

I’m not going to go crazy at James Perse every time I walk in, but I have spent money when there’s been a good sale. My reasoning: Why would I spend a few dollars less at a specialty retailer if I can get higher quality on sale? Suddenly, the Gaps and J.Crews and even Old Navys of the world are not only competing with each other, they’re competing with LNA, Kain, and Splendid as well.

So we must thank those ridiculous brands for offering up $500 t-shirts. We might not be buying them, but they’ve improved the quality of t-shirts we do buy. Here are a few of Fashionista’s favorite tees for midsummer.


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Comments [17]

just bought this on sale today for 10.49!

theworkinggirlesq.blogspot.com

American Eagle actually has some super soft basic tees that don't have their logo blasted all over it. I have the following one: http://www.ae.com/web/browse/product.jsp?catId=…, and I absolutely LOVE it.

The thought of shopping at AE post-college is kinda scary, but if you can find great items such as the above without telling the whole world it's from AE, I think it's ok!

Ever think about what it entails to provide such quality at such a low price though? Taking under consideration you can only cut back on material costs so much, the next thing to cut back on is labor cost. If it weren't for third world governments who are willing to compromise the quality of human working conditions and compensation, getting that great quality tee from GAP would not be possible. In a way, we still have slavery today, it's just too inconvinient to see it that way. Let's start caring about people reather than material things.

They have such good underwear, too.

Gap or AA are good enough for me.My sis lives for her Alexander wang t-shirts but I just can't spend $85 on a t-shirt. $20 is the most I will spend.

@ fatima – while i think your point is valid, to be fair, gap stopped using sweatshop labour

You are right Fatima and I DO care about those Parisian seamstresses who put bullet holes in my Balmain tee by hand.

could better quality for us mean even less pay for the sweatshop workers?

Underwear….Lmao!!!

Everyone I know who bought the T by Alexander Wang tshirts regret buying it because the quality is still disappointing despite the price. They showed me what it was like after a few wears, and maybe it's just certain designs, but they pilled like crazy after a few wears.

I don't usually wear tees,but I love the El Salvador Lace Tee…But I think I can make myself a even better one…

http://www.iscariotteh.wordpress.com

I agree! Best boyshorts ever.

I'm not about spending my whole paycheck on just one shirt. My closet is filled with shirts that I just adore that are pretty cheap, but that doesn't mean they don't look good or made of a great quality. Summer time is my favorite time of year because I get to wear them just about everyday.

The thing is that all these high street stores go and produce their soft luxury-like t-shirts in countries like Bangladesh and Cambodia where, we all know, the conditions and salaries for workmen are horrible. The constant hunting of a lower and lower price doesn't help fashion but only big companies.

But the luxury tees are often produced in those places, too! If you want to look at this from a social perspective, you've got to attack the whole problem, not just a segment of it.

For many of us, more important than the feel of a tshirt is the ethics involved in creating it. Demetra started the discussion by bringing up working conditions in many 3rd world countries. With a little effort, you can find decent (not super high end) tshirts made by companies that use sustainable materials and non sweatshop conditions. One such company is skreened (http://www.skreened.com), which actually uses part of its profit to help make microloans to 3rd world entrepeneurs, and I'm sure there are a few others.

This is a good post regardless of whether or not you agree with it – I often overlook the importance of a good t-shirt! And I wonder, what materials are those super soft t-shirts made of?