As writers whose homework includes reading high fashion glossies, it’s occasionally fun to peek inside something less sophisticated, like a weekly rag, just to see who is cheating on/lying to/zoomin’ whom. But when it comes to the trend report at the back of the book, we typically don’t find much inspiration.
Yet now and again, a celebrity gets a style right. In this circumstance, it’s not a particular trend, but a brand. And it’s not just one celebrity, but a few.
Everyone from Jessica Alba to Katie Holmes to Naomi Watts to Rachel Bilson has been wearing Madewell as of late, and we understand why.
From the label’s collabs with Alexa Chung and Wanderlust to its stunning collection of private label shoes, bags, scarves, dresses, etc., we get why celebs–who need to look perfect, even when casual–are scooping it up.
Of course, having Bilson running around in its wears is good for the Madewell brand–and sales–but it’s obvious that these girls are wearing the stuff because they like it, not because it was gifted to them.
Have you worn Madewell since seeing it on your favorite actress?