News, Shopping
Gap Goes Australian: A Report from the Front (of the) Line
By Kate McKibbin
MELBOURNE–With the opening of a gigantic two-storey tall denim fly at Melbourne’s Chadstone shopping center on Thursday night, Gap officially ticked Australia off its to-do list. Total world domination? Done.
Or is it? While the Aussie fashion pack oohed and aahed over the teensy Gap kids line (anything small is always cuter), and stocked-up on undies for their boyfriends and brothers, chatter amongst the racks quickly turned to just how the very buttoned-up all-America GAP aesthetic is going to work into an Aussie wardrobe.
“Do you think I can Ksubi this up?” one blogger squeaked. “Does anyone really wear double denim?” asked another.
At first glance, the Gap 2010 spring range instantly conjures up images of vacations in the Hamptons, complete with tennis lessons, apple pie, and lobster sandwiches. Admittedly I’ve never actually been there (so please excuse the clichés). In contrast, the stereotypical Aussie summer style has more of a “drinking warm beer at a summer music festival” vibe.
So how does Gap fit in on Australia’s high street? To be honest, I don’t think it matters.
Why? Because it’s Gap! And the same goes for Zara and Uniqlo when open they open their doors here later on in the year. Yes, we have similar stores that sell the same things for very similar prices. But they are same old, same old. And Gap is big, shiny, and new. And not just that, these big international brands have been snubbing us for so long, it’s like they were playing hard to get, and Aussie shoppers have fallen hook, line, and sinker for their playboy ways.
So will I be adding a bit of Gap to my wardrobe this summer? Definitely–but I’ll style it with a Sass & Bide tee. My main concern is…what am I going to do on my overseas holidays now?
Kate McKibbin is the founder of Australian online publication Drop Dead Gorgeous Daily.
Tags: Gap



Jason Wu for Target Fallout: 11,000 Items Currently on eBay and Two Re-Sellers Buy Out the Entire Collection in a Miami Target (We've Got Video)
Watch: Anna Wintour Defends Her 'Bitchiness' on 60 Minutes
Karl Lagerfeld Thinks Adele Is 'A Little Too Fat' and More Highlights from His Unfiltered Interview in the Metro
BB Creams Are the Hottest New Product to Hit the Beauty Aisle--Here's What They Can Do For You
Not a Good Look: Gisele Faces Backlash After Her Super Bowl Rant is Caught on Camera
oh oh…someone didn’t proof-read.
I agree, what am I going to do on holidays now?
Hmm… Nice story. I live in Australia, and I definitely think that ‘preppy’ look is on the rise, especially with the menswear. Glad to hear we’re getting some more brands though…
Enjoy your newfound flirtation with the ubiqitious GAP. We here in Canada have had it since 1990. What you really want is oh so cool Banana Republic and the newly re-engerized fun, cheap and cheerful Old Navy divisions!
As a side note Victoria’s Secret and VSPINK just opened their first international locations in Edmonton and Toronto joining the likes of Abercrombie&Fitch, Hollister, Crate&Barrel. RestorationHardware, PotteryBarn, Williams-Sonoma, HotTopic, Aeropostale, AmericanEagle,Aerie north of the border to name but a few.
With your Australian economy revving on all cylinders much like ours here in Canada these US firms should be chomping at the bit to expand down under! much like the newfound “discovery” that Canadians have more discretionary income in these recessionary times than harder hit American consumers.
email them let em know there’s cash to be had!!!!!