Whether or not you consider yourself a “Maxxinista,” you’ve probably shopped at T.J. Maxx or Marshalls at least once in your life. And while you were shopping, you might have been surprised to find items from Marc Jacobs or YSL or Gucci or even just Vince and Theory basics discounted for more than half off the retail price.

Yesterday T.J. Maxx and Marshall’s hosted a group of fashion bloggers at their headquarters in Framingham, MA to learn more about how these stores buy and sell all that designer merch on the cheap. It’s quite an operation.

The big questions, answered:
- Is the merch in season? Spokespeople from T.J. Maxx and Marshall’s really beat us over the head with the message that they sell in season merchandise. Of course, some of the deeply discounted items are from past seasons, but over 85% of merchandise is current season. We were dubious, as we spotted some Coach wellies during a tour of their fall line up that we thought we’d seen before, but they set up a demonstration to put an end to our doubts. One of their buyers went out and purchased the exact same items at a T.J. Maxx and a major department store. A gold Michael Kors clutch at the department store? $198. At Marshalls? $79.99.
- Why are the prices so low? T.J. Maxx and Marshalls are constantly buying merchandise–not just per season like most department stores. And when we say constantly we mean over 40 weeks out of the year, buyers are on the road brokering last minute deals with over 12,000 vendors in more than 60 countries. They can buy surplus when a vendor has over-produced, or buy returns when a major department store has backed out of an order. And while department stores return merch to the vendors when they don’t sell it, T.J. Maxx and Marshalls buy their merchandise for keeps so they can get goods at a much better price. They also have the power to buy in varying quantities since they can place goods in all stores, or just select stores. This explains why you might find an awesome YSL bag at one store (we saw one trust us) and not at another store.
- What’s the difference between T.J. Maxx and Marshall’s? Turns out there isn’t much of a difference. Marshall’s has a bigger men’s and shoe selection. T.J.’s has “the runway” which has all the best designer duds. If you want to try to discern the difference, hold out until mid-Fall when Marshall’s sets up shop right on top of the T.J. Maxx on 18th St. and Sixth Ave.
- Is e-commerce in the works? Not in the immediate future, as T.J. Maxx and Marhsall’s merch turns over so quickly and is bought and distributed in different quantities at different stores. But T.J. Maxx’s marketing exec said that they are looking into it, and that they’re looking at flash sale sites like Gilt and Rue La La as models.

Questions we wish were answered:
- How does the buying work? We got a brief rundown of fall from a few buyers but we really want to know how they do their jobs. How do they get those last minute deals? Where do they travel? How do they decide what to purchase and when and for which stores? Tell us!


Fashionista in your inbox

Subscribe to our free email newsletter and get the best fashion, style, and beauty news and tips.

Most Popular Stories

Comments [21]

Wow, what a great post. This is very informational. I have been thinking of buying outright for my online designer consignment boutique (http://www.labelloversboutique.com). This post was really great. Thanks for the information!

i love tj maxx/marshalls! i’ve been shopping there for years; great for people who love fashion without the steep price tag & are willing to do a bit of bargain hunting :)

TJ Maxx is awesome!

I love it. I’ve found AMAZING deals on some seriously great designer stuff at a fraction of the price. I always look at TJMaxx first before looking elsewhere for designer clothes.

I’ve seen everything from Fendi and Missoni to BCBG at their stores and in every dept. Bags, shoes, clothing,intimates, etc.

I just got a bunch of cynthia rowley shirts for like 16 each. and i got my marc jacobs sunglasses there. still is a lot of digging and generally more of a macy’s/dillards feel than a neimans/barneys in terms of available merch, but i really really enjoy it.

check out Jeremys dept. store in San fran and or Berkeley. Tell them roderick sent u! i guarentee you will fall in love.

Love Marshalls! I have found Chloe and Proenza sunglasses for under $100 :)

I was there too.
Awesome post :)

I haven’t had such luck here in Atlanta. Ugh

i find that tjmaxx’s in “nicer” areas tend to have a better selection of designer goods… ie i live in a “high income,” very “white,” and “suburban” area…and i’ve noticed a lot of non-local people come to the tjmaxx in our city to shop the runway…the denim, bag, and dress section is great, turnover is soooo fast. i’ve always thought tjmaxx was nicer than the others… (i’m in a l.a. county suburb). i always feel slightly cheated by gilt cuz the shipping seems so high and you can’t return for refunds…

I totally missed this post, but if anyone happens to check in on it – are the NYC locations of these kinds of discount stores even worth checking out? The T.J. Maxx, the Loehmanns, the Filene’s Basements – I have been to each one or two times and found they were SO picked over that I never went back. I mean, SOMEBODY must be getting the good stuff from those places and I’d love to know how to find it or when’s the best time to look.

I actually work at TJ Maxx, and I can attest to the fact that everything that you have described here is spot on. I personally don’t know much about the buying process besides the fact that we buy directly from the designer or brand.

This does not make me forgive them for their terrible, terrible “Maxxinista” commercials. No joke, I dive for the remote as soon as I see it coming on.

you’re site is respected for its reporting; i’m surprised you’re just regurgitating what comes across as a TJX press release. it’s a publically-traded company….dig a little deeper. trust, there’s always an agenda w/ companies of this size.

So it matters where you TJ MAXX is located? Would I be able to find more brand names in a bigger city than in the suburban city I’m currently located in?

Yes, it most definitely matters where your TJ is located. Buyers are more likely to buy amazing designer things for stores with a higher demand for them such as those in bug cities. However, if you look at my first post, you can find great designer deals online too. http://www.labelloversboutique.com.

Farah, I hear you in terms of how much the Manhattan stores are picked over since so many New Yorkers flock to them. If you have access to a car, I’d go to the TJMaxx in Edgewater, NJ. It has a better selection and is neater. It takes about 20-25 minutes to get there from Manhattan — just don’t go on Sunday since that one’s closed most Sundays.

I just bought a $280 Italian bag at Marshall’s yesterday. price tag: $49. I am all about Marshalls!!!

Dont forget ROSS Dress For Less!

gahhhhhhhhhh that’s what jeremy’s was???

now that i don’t live in oakland, i find out. :( my school homie used to work there too!