J.Crew Shoots The Rassle in Suits

The gentleman of The Rassle don't typically wear suits. "We're a rock-and-roll band," says drummer Erik Ratensperger. His lead singer, Blair Van Nort, chimes in, "I don't think we'd ever actually wear suits on stage. Well, unless we were playing Radio City Music Hall or something." Despite being "jeans and t-shirt kind of guys," this Brooklyn-based foursome--consisting of former members of the Virgins and Young Lords and the Takeover UK--seemed pretty comfortable in J.Crew's classic suiting styles, the Aldrich and the Ludlow. I mean, they were wearing them in 85 degree heat and barely sweating. That's got to say something, right? The newish band, which you can check out on TheRassle.com, was shooting a quickie video for J.Crew's e-commerce site today, and we got to hang out on the set. The video will launch the last week of September on JCrew.com:
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The gentleman of The Rassle don't typically wear suits. "We're a rock-and-roll band," says drummer Erik Ratensperger. His lead singer, Blair Van Nort, chimes in, "I don't think we'd ever actually wear suits on stage. Well, unless we were playing Radio City Music Hall or something." Despite being "jeans and t-shirt kind of guys," this Brooklyn-based foursome--consisting of former members of the Virgins and Young Lords and the Takeover UK--seemed pretty comfortable in J.Crew's classic suiting styles, the Aldrich and the Ludlow. I mean, they were wearing them in 85 degree heat and barely sweating. That's got to say something, right? The newish band, which you can check out on TheRassle.com, was shooting a quickie video for J.Crew's e-commerce site today, and we got to hang out on the set. The video will launch the last week of September on JCrew.com:
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The gentleman of The Rassle don't typically wear suits.

"We're a rock-and-roll band," says drummer Erik Ratensperger. His lead singer, Blair Van Nort, chimes in, "I don't think we'd ever actually wear suits on stage. Well, unless we were playing Radio City Music Hall or something."

Despite being "jeans and t-shirt kind of guys," this Brooklyn-based foursome--consisting of former members of the Virgins and Young Lords and the Takeover UK--seemed pretty comfortable in J.Crew's classic suiting styles, the Aldrich and the Ludlow. I mean, they were wearing them in 85 degree heat and barely sweating. That's got to say something, right?

The newish band, which you can check out on TheRassle.com, was shooting a quickie video for J.Crew's e-commerce site today, and we got to hang out on the set. The video will launch the last week of September on JCrew.com:

The scene: The Liquor Store, J.Crew's pristine menswear shop on West Broadway in Tribeca.* By the time I got there, the guys were shooting against a white screen on the streets, right in front of the store.

The reason: The video aims to show off J.Crew's suiting collection--particularly the difference between its two standard suits--The Ludlow (slimmer fit) and the Aldridge (a more classic cut). "It's hard for guys to really discern what the suit will look like unless they see it on a moving person," reasons J.Crew's head men's stylist Jack O'Connor. It makes sense. The Ludlow is for slighter guys, while the Aldridge--while still modern--fits someone with a bulkier waist and upper body.

The results: The music was good, the clothes looked amazing. If the final clip is even a tenth of as compelling as that stop-motion video J.Crew released a month or two ago, we'll be pleased.

*Guys, if you need some help shopping, visit Brett at The Liquor Store. He knows what's up.